Looking for e-commerce solutions IKEA announces Tmall flagship store and app launch on the same day

Looking for e-commerce solutions IKEA announces Tmall flagship store and app launch on the same day
IKEA, a Swedish furniture and household goods retailer focused on offline experiences, must switch to provide services to its consumers through the Internet.On March 10, IKEA announced in China that the Tmall flagship store and online application will be launched simultaneously.When announcing the launch of the Tmall flagship store, IKEA chose to live broadcast through Taobao.This is the first time IKEA has sold its products and solutions through a third-party platform.It is reported that the IKEA Tmall flagship store will provide about 3,800 products, including the Hannes series and Nordviken series products.At the beginning of 2019, IKEA CEO Torbjorn Loof had stated that it was finalizing the final details on the sale of its products with platforms such as Alibaba and Amazon.A staff member of the company told Sauna, Yewang that the move to Tmall was the implementation of this plan.However, Amazon’s attempt is limited to smart lighting products, but it is the first formal scale cooperation with Tmall.Alibaba revealed that the two sides have also opened up the membership system. Consumers can use the same account at the IKEA Tmall flagship store and store, and the price is the same.In a subsequent interview, Yang Guang, vice president of Alibaba and general manager of Tmall ‘s home improvement business, said that the two sides have cooperated in the past 6 to 8 months, discussing the focus on users and how to establish a cooperation mechanism, which is the first TmallUse localization solutions to reach cooperation with enterprises.Yang Guang revealed that when the interview was terminated, more than 70,000 Tmall users have become fans of the IKEA flagship store, “but we are more pursuing how these users can combine technology and business to ensure regional logistics, service and installation experience.This is the main demand at this stage. “IKEA said that consumers can also enjoy delivery, installation and return services.In addition to flagship stores, both parties are likely to explore the changes and future trends of Chinese consumers’ home life in an online consumer environment.However, at the beginning of the launch, the flagship store was only in Shanghai, Jiangsu, Zhejiang and Anhui.After that, the service will gradually expand to other provinces and cities nationwide.Not only that, only about 40% of the 9300 kinds of offline products can be provided online, and it does not include the food part that has attracted much attention.Public information shows that IKEA is made by Ingewa?Kamprad was founded in Sweden in 1943.IKEA entered the Chinese mainland market in 1998, and China is the only market that has a complete IKEA value chain except Sweden, involving product design, testing, production, procurement, warehousing and distribution, retail, shopping centers, digital innovation and other fields.Under the IKEA brand, Ingka Group (formerly known as IKEA Group) and Intel IKEA Group operate different business units in China.Among them, Ingka Group has established 30 shopping malls, 1 small shopping mall, 2 experience shops and 3 shopping malls in mainland China.For IKEA, it has faced pressure of transformation in the past two years. Due to the expansion of logistics and digital operations, IKEA has caused financial losses.At the end of 2018, the company had stated that its net profit plummeted by 40% in the fiscal year ending at the end of August.The company has developed a plan to transform, merge and invest between 2018 and 2022, and it is expected that Ingka Group, the holding company that operates most of IKEA’s stores, expects net profit to rebound after 2022.In August 2019, IKEA China announced its “Future +” development strategy for the Chinese market, with channels and digitalization as its strategic priorities.In addition to entering the Tmall platform, IKEA China has launched an online mall service at the end of 2018, and launched the official IKEA shopping app on March 10, 2020.Specifically, it plans to seek rapid expansion by establishing more IKEA stores and exploring new models such as smaller stores and downtown malls that are closer to consumers.Anna Pawlak-Kuliga, president of IKEA China, said that the cooperation with Alibaba can expand the radiation network to communicate with more Chinese consumers and complement each other with other digital channels.Simple, the whole house design will also be launched.In addition, IKEA executives said that the Tmall flagship store will cooperate with small offline malls and complement each other with self-operated platforms. A variety of channels will provide consumers with more comprehensive choices and services.In August 2019, IKEA proposed to invest 10 billion yuan in China to improve the operation of existing shopping malls, talent introduction and digital innovation.Anna Pawlak-Kuliga said that IKEA hopes to expand more channels.Sauna, Night Net Editor Liang Chen Li Weijia Proofreading Liu Jun